Large corporations provide higher resources, but also have greater overhead and thus cost larger charges. Small firms or independent consultants could supply more attentive service, but may not have entry to the exact kind of expertise that is required.
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In general, academic consultants could also be most helpful with problems requiring research or a background in principle, whereas commercial consultants could possibly supply extra practical experience. The determination to rent a marketing consultant is not one which a small enterprise should take frivolously. Consultants may be very expensive, although their expertise can prove invaluable. The small business owner must first determine whether or not the state of affairs going through the corporate requires the enter of a marketing consultant. If it does, then advance preparation should be done to make sure a profitable consulting expertise.