First and foremost, the corporate’s managers should define the issue they need the consultant to deal with. Using probing inquiries to go beyond superficial signs to underlying causes, the managers should try to state the problem in writing. Next, they should define the anticipated outcomes of the consulting experience.
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In the implementation stage, the small enterprise proprietor should adequately employees the project and empower those concerned to make any essential changes. Once the choice has been made to enlist the help of a marketing consultant, there are a number of steps the small business proprietor can take prematurely to extend the chance that the consulting experience might be profitable.
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